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Hofladen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/7881fde9-1e36-4578-9275-c471869ea0c9/Adding+a+Hofladen+%E2%80%93+3.png Product Design - Hofladen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/9d1b4c2c-a208-435e-93e7-016200aac2ed/Adding+a+Hofladen+%E2%80%93+2.png Product Design - Hofladen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/207dd797-0ade-4631-baf8-9ed4f5930884/Explanation.png Product Design - Hofladen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/077a54af-8473-470d-80ba-5b37fa8e0cf0/Adding+a+Hofladen+%E2%80%93+3.png Product Design - Hofladen https://edmundeva.com/product-design/glovo monthly 0.5 2021-10-08 https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630421476591-P9ZUM4WW6VVU8RSQUPPI/vocab+app.jpeg Product Design - GloVo - Positive Simple word learning app with a clean design means navigation is easy It is easy to dip in and out of and keep track of favourite words, making it great for learning on the go Negative The app is weighed too heavily in personalisation Non-premium pathways aren’t clear and can create a feeling of distrust There is no progress or reward structure https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630421428146-EQ3X4IM0UFGN16TZUN7L/Magoosh.png Product Design - GloVo - Positive Its language courses are nicely separated into subsections. The tasks were clear and simple with a clean layout. The user can track their progress visually using the green bars. Negative Perhaps it is aimed at students on known curriculums but the language and organising of courses using academic acronyms would be alienating to more casual users Lack of any onboarding means new users have to search for even basic features https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630421655340-P3NQ5UNXK0W0FAWDMU39/wordUP.png Product Design - GloVo - Positive Well-designed intro questions are engaging Easy to keep track of favourite words and dip in and out of At most times a clear progression and clear buttons with the use of traffic light colours helping here Negative It is far too hectic and cluttered in design Onboarding quiz is nice but there is also a self-assessment and the process is too long and complicated Bad advertisement integration Is not cohesive in design throughout the app including iconography and illustration style. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630422752157-8YD4LEKTV8ZC8R4EMFCO/task+1_2+User+Interviews.jpg Product Design - GloVo The interview was via video call and was kept informal. The participants were relaxed and answered freely with myself often asking follow-up questions and conversing naturally off script for these interviews. This kind of rich, qualitative data gathering is incredibly valuable and useful when beginning a project like this https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630424022008-HPO46MGRDZQSNR7IKYPM/Task+1_3+user+personas2.jpg Product Design - GloVo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630423882191-RS7Z2B0ZZE32RG928PU3/Task+1_3+user+personas.jpg Product Design - GloVo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630424878873-GVEZS6AAZIQ7NI6ZISL7/Task+1_4+Info+Architecture.jpg Product Design - GloVo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1630428386496-7ZJ5ARXCYVMD99C8ZNRH/Task%2B1_6%2BUsability%2BTesting.jpg Product Design - GloVo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/4a06d702-3d09-43ac-b679-525fc2d0b7fb/signup.jpg Product Design - GloVo Login/SignUp screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/ae22edab-ef6a-4efa-af56-4e31e5ee5288/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+9.png Product Design - GloVo New User - Home https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/ed8a7b0d-6204-4354-8fa1-d5d6f62ad8dc/GloVo_iPhoneMockup.png Product Design - GloVo https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1aae2e18-afbd-414d-ac66-33b06ee9e091/home.jpg Product Design - GloVo Home screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/3070a2e6-7510-46c7-9b30-09c7546f6789/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+12.png Product Design - GloVo New User - Phrasebook https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/badadc3b-0a1e-4bc2-a83e-3c8878af0874/discoverlanguages.jpg Product Design - GloVo Discover screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/df981527-238f-4366-bc00-f1398156084a/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+1.png Product Design - GloVo Existing User - Home https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/bdce8df4-9657-4d11-8a3a-fd843c1a7504/phrasebook.jpg Product Design - GloVo Phrasebook https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/23a8f7f7-c402-46d5-93a9-55359227904a/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+13.png Product Design - GloVo Adding a language course https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/b16ee794-3e28-4956-baf5-18e27507400c/commonitalianphrases.jpg Product Design - GloVo Phrase list https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/512d1079-e2c6-407e-9cef-7cec1276cfbb/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+3.png Product Design - GloVo Question example https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/58d04ff0-f127-4f08-9122-2782c5394a75/italianVocab.jpg Product Design - GloVo Phrase screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/8482771a-1e00-4224-8264-099dbe1a2753/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+2.png Product Design - GloVo Question example https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/6f8cec3e-398e-4396-9919-daba9ff322f0/frenchcourse.jpg Product Design - GloVo Language course screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/9ebc795f-ed91-4bc5-9674-10dba0ebcb66/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+5.png Product Design - GloVo Correct answer is given https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/76a61110-21f6-4435-bc61-5036495c6c40/frenchlesson2.jpg Product Design - GloVo Language lesson https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/c284e302-a399-458d-aa91-9df05d2e33fa/frenchlesson1.jpg Product Design - GloVo Language lesson https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/b3820d8d-f59f-4af7-94ed-60b7719141bd/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+4.png Product Design - GloVo Incorrect answer is given https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/d887d90e-a369-491f-8a9b-12ad290fd6af/revise1.jpg Product Design - GloVo Revise prompt https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/488c049f-b4d1-4b34-8194-53ee0f0dadcb/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+6.png Product Design - GloVo Course level completion https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/79dabb66-879d-4172-b284-b8bc3fd25218/onB1.jpg Product Design - GloVo Onboarding screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/c0577eaa-f974-44a3-a8d1-83b844ddd681/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+11.png Product Design - GloVo Existing User - Phrasebooks https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/9cd920f1-0c84-425f-b668-89669d4f5918/OnB3.jpg Product Design - GloVo Onboarding screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/7b907c06-7feb-4c06-802a-eaef018d49a6/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+10.png Product Design - GloVo Italian phrasebook https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/9de86308-ebe9-4cbd-bea9-6f059488749a/onB2.jpg Product Design - GloVo Onboarding screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/91551dc6-ca69-4ae1-a47c-6f3838a21fd8/iPhone+6%2C+7%2C+8+Plus+%E2%80%93+8.png Product Design - GloVo Common Italian phrases https://edmundeva.com/product-design/ed-eva-expertly monthly 0.5 2021-10-07 https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633684380023-INI1O4BID81CWHZHF4E4/ExpertlyMockup2.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633614377171-R1M5X3W5299J5BBBEL47/ExpertlyMockup2.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/2b5d22ff-0e37-4955-8e9b-52cfa918e143/cat1.jpg Product Design - Expertly Home screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/5ff20a9a-0b5b-49e4-80fa-aa35b7674332/Samsung+Galaxy+S10+%E2%80%93+6.png Product Design - Expertly Home - Categories https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/ed39cfe3-d66c-4fa1-a0f5-d124355e56a6/Samsung+Galaxy+S10+%E2%80%93+23.png Product Design - Expertly Home screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/3c58d68c-0da9-4c9e-b309-644ade425cfc/Home_V8.png Product Design - Expertly The Home screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/b41666a0-c872-4343-a51a-2882c1386703/ResultsBoard.jpg Product Design - Expertly All my notes ordered by person and colour-coded for positive and negative quotes, observations and errors. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633360371477-XANU2L9JLFKGKMHROVMW/Expertly%2BIphoneMockup1.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/daf3ab49-b1a6-4445-bbd4-3767e6bb4bff/cat2.jpg Product Design - Expertly Main category menu - Home screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/540e10bd-b5f3-492f-aa1a-e858aadd1674/Samsung+Galaxy+S10+%E2%80%93+7.png Product Design - Expertly Category menu https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/e53ae024-756e-4bbf-9113-27897b2731a7/Samsung+Galaxy+S10+%E2%80%93+2.png Product Design - Expertly Search screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/161b69c2-c014-46b1-b2c1-bae1ae7f2d8e/My+First+Board.jpg Product Design - Expertly The process of affinity mapping, defining common themes and reorganising into defined groups to quantify the qualitative data https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/d94c1e16-ec44-49fd-b505-75b6ef879fbf/Accessibility.png Product Design - Expertly Burger menu with accessibility options https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633360292424-WBB3ILC9SEAS6ZF898CT/Expertly%2BMockup2.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/66b50a17-e3d1-4bdc-9ee4-beab9161e6d1/cat4.jpg Product Design - Expertly Sub-category menu https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/615c837c-621d-4e33-8476-49d429d9eaf0/Samsung+Galaxy+S10+%E2%80%93+9.png Product Design - Expertly Sub-categories https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/a1a2b314-7ce5-401e-98b8-96f0a25808bb/Samsung+Galaxy+S10+%E2%80%93+3.png Product Design - Expertly Dynamic/predictive search https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/ddfec3ec-83bf-471c-af13-74de753e6312/Search_V7.png Product Design - Expertly Search screen https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/edbdf06f-a35f-4188-a83a-394c1e4c74b6/spreadsheet.jpg Product Design - Expertly Rainbow spreadsheet which allows me to order by number of times it occurred as well as by severity rating https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633426488771-JQWPYEFRCXHN00X5A4O4/ExpertlyMockup-expList.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/f0fed270-4f1f-45c8-bffe-85393f42d69c/Samsung+Galaxy+S10+%E2%80%93+10.png Product Design - Expertly Results - Expert list https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/32a36bd9-3210-47b2-8035-153a7361f839/Samsung+Galaxy+S10+%E2%80%93+14.png Product Design - Expertly Calendar/booking page https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/94c515cb-999d-48f2-b81b-8902df8855db/SubCat_V8.png Product Design - Expertly Sub-category menu https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/1633360391995-CUFX2KSBZDSJI7P10UVE/Expertly%2BMockup3.jpg Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/47e5a1ff-ede5-40ed-b698-5c80f1a1ed97/cat5.jpg Product Design - Expertly results - Expert list https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/6b3c6759-65b6-4f47-983d-fb1de1766cb2/Samsung+Galaxy+S10+%E2%80%93+11.png Product Design - Expertly Filter Experts https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/639ffcad-f1fa-4742-a459-bb0e0b8c6de6/Samsung+Galaxy+S10+%E2%80%93+17.png Product Design - Expertly Message an Expert https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/5185906f-5657-4e29-a705-731a7d08af72/ExpertList_filtered-V9.png Product Design - Expertly Expert list https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/d69051be-db57-4638-824d-32d313798774/cat6.jpg Product Design - Expertly Filtering and sorting options https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/89e01a5c-c938-475a-a090-bbea80f3fff0/Samsung+Galaxy+S10+%E2%80%93+12.png Product Design - Expertly Expert bio https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/2238ace8-e450-4e55-ae36-42fef8e6612f/Samsung+Galaxy+S10+%E2%80%93+22.png Product Design - Expertly Booking confirmation https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/69b14c7f-730a-4e00-960e-32b67d15e5d6/FiltersSignedIn_V7.png Product Design - Expertly Filter options https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/35284f55-b63a-4b8b-8811-897b2f6fa955/Flow1.jpg Product Design - Expertly Mark - he wants someone asap so there's an available now option for him https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/3c8e7d91-bfd7-48c8-b469-50adfce6b5cc/cat7.jpg Product Design - Expertly Expert Bio https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/ea91f9e7-de69-4944-9a38-2c401d030a45/ExpertProfileJosie-signIn_V7.png Product Design - Expertly Expert Bio page https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/5711973c-7334-40f6-9828-d6ac4d11737c/Flow2.jpg Product Design - Expertly Ruth - She wants to see the Expert's face and read about them, if she likes them she will want them to visit weekly so she needs this option https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/59c7c02e-d9e1-480b-8025-fb6cd05de586/Calendar_V7.png Product Design - Expertly The booking calendar https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/9d527dec-0c95-409c-a4ba-007fcaba0c40/Flow3.jpg Product Design - Expertly Julia - She wants to share a good service with people she cares about https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/df6f3360-41ba-4719-b200-18956e258e0d/MessageExpert_V7.png Product Design - Expertly Message your Expert https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/e8bd1a65-07cf-48dd-bba5-07e1f0a7b90b/BookConfirm_V7.png Product Design - Expertly Booking confirmation screen. https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/466123bf-3088-4488-a6dc-f3748dbfb5dc/User+Persona+1%402x.png Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/65739b71-02cd-4f75-b45f-f3f1105da83f/User+Persona+2%402x.png Product Design - Expertly https://images.squarespace-cdn.com/content/v1/5e288ec470afe4486a9aff7a/db656fb3-1f04-4807-98e9-0cd46096d17c/User+Persona+3%402x.png Product Design - Expertly